"I like supporting causes I believe in by donating money, offering support or volunteering my time. I don't like supporting a cause by participating in a viral social campaign insinuating my preferred location to have sex (I mean keep my handbag) which goes about as far as a primary school chain letter for all the good it does."
I shared that little thought in the Spring of 2010. I'm appalled to say that since then there have been two more equally ridiculous campaigns to "raise awareness for breast cancer".
Now, let's be serious here: these are superficial chains passed between females (the "rules" specify that it must only be passed on to girls) that, if the participant actually intended genuine support of the cause, are the lamest excuse for cancer support I have ever heard of.
The chain letter is passed on using private messages on a social network where recipients are advised to write an ambiguous or provocative status update publicly, with the purported aim to "keep the guys guessing".
What purpose this serves in "raising awareness" is beyond me.